Johannesburg, South Africa
We have a team of experienced media relations journalists specialising in specific market segments. We take responsibility in-house for all editorial and prefer not to outsource media writing. It is important that we liaise directly with customers and not through third parties. We always aim to identify and write content-rich, factual press releases is crucial.
Meeting clients on a weekly basis enables us to develop a thorough understanding of their business to identify opportunities for editorial coverage. In this way, our writers form an integral part of the customer’s business. We are also of the opinion that freelance writers are not able to work as effectively as in-house staff.
We continually strive to acquire and responsibly use specialised knowledge and experience. We advance our profession through continued development, research and education.
We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent in communicating with the public and the media.