If you need to get actional insight from you Analytics and Ads accounts, this tool will cut your time to action down substantally. I am able to get actionable insights quickly. I can see if we are on target and what segments are outperforming others. This tool give us an edge over other agencies and client competitors. The SEO tools are a great addition to the tools we already use. They fill the gaps and allow us to be more competitive and stay ahead.
The segments uncovered by the audience anomalies are huge. What used to take hours now happens automatically. The forecasting tool has been very insightful.
It's a new tool so there are some things that are being worked out. But, any issues are resolved super fast by their team. So really, nothing to dislike.