Internal stakeholders are pleased with the quality of leads Straight North has driven to date. They’re familiarity with the industry is notable, as is their fast onboarding. Customers can expect a knowledgeable partner that excels at working with clients new to the marketing world. They’ve done very well for us. In the short amount of time we’ve been open, we’ve probably saved money regarding ad clicks that don’t pertain to us. Their experience with Chicago Scanning helps them quite a bit in identifying potential conversions. I don’t have a measurement to put it up against, but, from what I’ve seen, we’re doing more business than what I thought we’d do in the beginning. We’re definitely getting our name out there. The sales we’ve spent ad money on in the last few months probably won’t come to fruition for another month or two. Our product is an elective expenditure, so people look around and see what’s out there. Our business could come months down the road based on current advertising.

Straight North does PPC on Google and Bing to drive sales for a data preservation company.

I can’t think of anything measurable. I feel like they’re doing everything right, which is why we’re still with them.