The project was well worth the cost. Since the platform launched, the firm has received more qualified leads, resulting in a high ROI. Straight North has a reliable and efficient system that has enabled them to complete the project quickly. The website and their SEO efforts has paid for itself many times over. Over the course of the last year, we received a few more qualified leads. They also accomplished the proof of concept as well. We’re getting leads we’ve never received before. A contract can be pretty hefty in our industry, so just one lead makes the deal worth it. We probably receive 3–5 leads per month that translate into new business. We also receive more inquiries.

Straight North designed and developed a website for an agriculture firm using a proprietary CMS. Once the platform launched, they provided digital marketing services like SEO.

Every B2B business gets pretty technical, but I did think some of the copy was a bit generic. It was such a quick time to launch, so it wasn’t worth addressing right away. I’m not exactly sure how they could have improved it, though.