Straight North has significantly boosted keyword rankings and driven inbound leads. In addition to delivering measurable results, the team excels at project management, communicating seamlessly and providing access to reports through their custom portal. Customers can expect an accountable partner. We don’t get a ton of inbound leads. It requires a lot of trust to get someone to hand their IT department over, so it’s a long buy-in process. We got an organic lead a few months after Straight North came on and closed it to the tune of $12,000 a month in recurring revenue for a three-month contract. We’ve already seen measurable results in terms of dollars. They’ve successfully boosted our rankings on Google; the average search result across our tracked keywords right now is on the second page, whereas they were on the seventh or eighth page before Straight North came on. We were nowhere to be found before, and since they started six months ago, we’ve seen gains. The lead flow and the uptick in the SERPS (search engine results page) are the two things that I measure. They’re making a difference and are committed to the partnership. They’re always good about the ancillary things, like being responsive and on time to meetings. There was a situation two months ago when COVID-19 hit, and we needed to pivot our strategy a bit, since companies are working remotely now and need remote IT setups. I asked Straight North to prioritize some different keywords and make a dedicated ‘remote work’ page on our website. Ann and her team were on it and were responsive. I asked them to drop everything for me and get it done, and they were able to deliver.

Straight North does SEO for an IT company, creating a custom strategy based on various content and linking initiatives. They prioritized certain keywords and created a ‘remote work’ webpage when COVID-19 began.

I have been really happy with the partnership. I don’t really have anything.