Scaling up and down to accommodate the seasonal market, the team’s flexibility has contributed to two years of record sales performance. Their ability to understand the needs and unique operational style of the business allowed them to provide the account an appropriate amount of attention. They helped us sustain profitable growth, which was our biggest organizational goal. They’ve contributed to our two back-to-back years of record sales performance in company history. We didn’t have to overspend to achieve that. They accomplished that by understanding our business and goals. Their team has been able to make sure that we’re seeing optimized growth for the right value. We’ve been very satisfied with the team and the technologies they use.

Straight North provides ongoing SEM and SEO services to two caramel apple brands, focusing on content creation and metadata. They manage their partner’s paid search ads on Google, Bing, and Facebook.

We’re looking to tailor and tweak our weekly reports. It’s currently through Excel, but there could be ways to expand our understanding of data to look at trends. It would be great to see further improved data visualization and trending. For the most part, they’ve given us everything we need to be successful.