Straight North’s efforts have definitively increased the client’s visibility, making them accessible to hard-to-reach customers. The team skillfully leveraged project management tools to drive results. They even extended themselves beyond project scope at times, which led to a positive engagement. The quality of their work has been excellent. Over the past year, we’ve made significant improvements in making ourselves visible and available to those seeking our services. A major value-add has been the “leads” dashboard, located on Straight North’s web platform, which records interest generated from our website. That’s been very useful for training purposes, and Google Analytics has also been helpful in guiding us through our progress.

In order to generate inbound leads, Straight North conducted SEO for a water treatment provider. Along with improving the company website, the team also generated SEO-sensitive content for publication.

Early on in the engagement, it took them a while to understand our business, but that’s not unusual since our line of work is quite complex.