Straight North successfully grew leads and organic traffic. The number of leads has steadily grown. Keyword rankings have improved across the board. Their project management and kindness constantly stand out—they're very responsive and care deeply. They could be more upfront with costs. As of right now, we’ve tripled the number of leads we had last year after increasing spending by 150%. We’ve continued to grow semester after semester and decreased our cost per lead on paid search. Internally, we’re trying to increase our conversation rate because we’ve gotten so many. On the SEO side, we’ve improved on 25-30 keywords. We went from not being ranked at all to the first three pages. On a few keywords, we’ve advanced from the second page to the first. A lot has gone well on that side, and we’ve been growing about 110-120% each year.

Straight North provided a variety of SEM services for a college, including SEO, PPC, and web development support. Their team helped rank the college on specific keywords and generate leads.

I wish they could always be a little cheaper. The extra project management aspects, such as suggesting different improvements for the home page and optimizing strategy, are separate, billable items, which I wasn’t aware of when we signed on. Every so often you need to buy some extra web development time, which could’ve been expressed upfront.