Compared to our previous provider, Straight North has been a big help in increasing our SEO and PPC presence. There are two things that we feel puts them above the rest. First, they have a dedicated portal that we can log into at any time. We can see our results in real time; we don’t have to rely on getting an email with results once a month. That was something we weren’t expecting, but it’s been great to have. Second, for someone such as myself who’s not familiar with the SEO and PPC industry in general, it’s hard to verify what’s actually being done. Straight North does a good job of providing monthly updates and relaying what tasks they accomplished on our website or blog sites. They give us quantifiable information that we can look at and see that they’re actively doing stuff to keep us high up in search engine results.
Straight North provides digital marketing services to an asset control solutions company. The team created and continues to maintain PPC campaigns. They monitor content, search terms, and web forms.
I wouldn’t say so at this time. Before, we went through a few different account managers, but our most recent contact made the effort to come out to our facility, look at our equipment, and learn our business. That was something that we felt was lacking for a bit, but they made up for it, and we’re really appreciative of that.