Straight North failed to deliver major results and regularly missed deadlines. Additionally, they created low-quality content. Although they have a strong marketing team, they lack the necessary skillset to successfully improve SEO. Without strong leadership, they couldn’t manage quality control. Our key metric was improving domain authority, so Straight North launched a link building campaign. They provided a six-month statement of work and outlined the process. They were supposed to build backlinks from reputable websites by creating contributed content for external blogs. They also had their own dashboard that pulled information from Google Analytics and provided a list of backlinks they’ve created. They also helped develop onsite SEO practices.

Straight North created content to build backlinks on external sites. Their aim was to improve an online retailer’s SEO by increasing the site’s domain authority. They used Google Analytics to measure progress. This review includes the vendor's response.

With proper leadership, like hiring a new SEO director, they could improve their effectiveness. For now, though, the way they represent themselves is misleading.