Converted leads did not fit the target profile, and Straight North’s openness to suggestions for improvement were not encouraging. Spending more time acclimating themselves to the client’s business realities would have resulted in a more trusting relationship. Their responsiveness was a highlight. They ran my ads for about a month, and for that entire month they set up a few ad groups and campaigns in one account. I had around 1,000 impressions, and 42 clicks. The click-through rate was 3.86%, and the conversion rate was 7%. There were certain types of audiences they had to focus on rather than only driving traffic from people who wanted to sell their properties. All the conversions they brought me were irrelevant. Most of the leads who converted were people who wanted to sell their houses faster, and, in return, they had to sell at a cheaper price so I could sell it, fix it up, and make a profit.

Straight North was contracted to do paid search on Google and Bing. After a two-week delay in setting up the campaigns, they delivered leads outside the targeted audience and disregarded client input. This review includes the vendor's response.

For the money I paid them, they didn’t put in enough effort to fix things in the campaign. They just ignored most of the suggestions that I gave them to improve the performance.