Their innovative marketing techniques have generated a large number of qualified leads and reduced the $1200 cost-per-conversion rate to $365. Straight North adjusted well to the project’s ever-evolving direction, proving that their team can strive in any environment. Straight North is one of the most transparent and responsive companies that I’ve had the pleasure to work with. We didn’t know what to expect when it came to setting deadlines, so we relied on them heavily for scheduling. They stayed true to the suggested timeline and kept us updated along the way with biweekly phone conferences. Their project manager was very responsive to our needs and always had an answer for our inquiries. It was also nice to have their PPC specialist present during the meetings; he gave feedback on all of our business ideas, even for matters outside of the scope.

Straight North optimized product-driven PPC campaigns by modifying the key messaging and updating the Google AdWords account.

They spent a significant amount of time conducting tests on material that they had already observed during the onboarding process. They should keep a record of their results so that they can refer to them and avoid redundant evaluations.