The collaboration with Straight North resulted in dramatic increases in the ROI for paid advertising. Over the past year, they tailored their services to respond to evolving business needs, delivering strong expertise. They’re easy to communicate with and expedite work with flexibility when needed. We have monthly strategy calls and weekly optimization meetings with Straight North. We have a weekly cadence for everything that needs to be done. We can also address anything that comes up in-between, like strategy discussions, planning new campaigns, implementing new tracking code, or creating new landing pages. Our initial contact person went on maternity leave, but she was replaced by someone who is equally good. She’s responsive to what we need and flexible in working with us, especially if we have to turn something around quickly for a business meeting. She does a good job of harnessing their internal resources to put together whatever is required. One of the things I love about Straight North is that they’re not hierarchical and it’s easy to communicate with them. They don’t have the overhead of a large agency.

Straight North transformed a website into a lead generation engine. They manage paid search and the distribution of advertising and display marketing. They also work with Google AdWords and analytics.

I would love to continue working with them for international regions as well. Straight North should develop competency in foreign languages like French, German, and U.K. English. That would exempt us from working with multiple agencies.