Straight North’s thorough market research and bright keyword interpretation made for successful organic traffic and paid advertising campaigns. Their inclusive project management approach ensured seamless communication. They are accountable and provide a number of services other firms cannot. We transferred all of our SEO practices from a different vendor over to Straight North and added PPC to our agreement. We relied on them to earn us higher ranks for different keywords. We have nine different areas of expertise, so Straight North researched which keywords tied to those areas. Further, we were attracted to Straight North because of their ability to develop content, which our previous firm didn’t have the capacity for. Straight North created backlinks for our site, and they developed infographics and other content to better optimize our webpages. They also built out a section of our site for blog content, which they will contribute to for the next six months. Another firm in our space utilizes paid advertising, and we realized we were being circumvented by their ads, which spurred our decision to explore that tactic, as well. Our paid campaign featured display ads and PPC ads.

Straight North organizes SEO campaigns to increase organic traffic and drive leads. Although they briefly provided PPC services, the current focus remains blog and content development and tracking analytics.

No. They have been quick to problem-solve when something goes awry. For example, our Google Analytics metrics stopped tracking for a short time as a result of a Google problem. Straight North corrected it and took measures to implement a failsafe to prevent similar occurrences in the future.