The number of visitors and the search rankings have increased markedly since Straight North was first engaged. Their consistent communication, responsiveness, and ability to work within strict budget parameters justify the investment and make them a valuable partner. We started by giving them a brief overview of the company and our target market. They did their own keyword research, and made a few new suggestions. They also confirmed some of the keywords we were already targeting were correct. Together we agreed on a list of the top 10–15 products to target. The list is based on the strength of the keywords and how much competition there is for each one. They also created backlinks and website content to support the SEO strategy.

Straight North provides SEO services, including keyword research, backlinks, and creating website content.

Do the work upfront before starting the keyword research. Making sure you understand your target market really well. That will give Straight North a better starting point to do their research, and bring their creativity to the table.