The client had a single point of contact that took a proactive approach to learning about the company and its target audience. Improvements to email subject headings and verbiage according to best practices yielded a 30% increase in open rates. Straight North provided marketing consultation services and helped us to build a marketing calendar to keep track of our deployment schedule. We created new strategies around press releases and emails, including the implementation of a new marketing automation system. They originally suggested going with Campaign Monitor, which we had already been considering prior to the engagement, but we ended up getting a great deal on Pardot through Salesforce. They also walked us through best practices on SEO/email marketing, while helping us to hone in on understanding our target audience and how to reach them more effectively.

Straight North provided a variety of marketing consultation services including email strategy, marketing automation, and SEO. They also helped to create a marketing calendar for deployment.

Not that I can think of. They did a wonderful job, and we plan to reach out to them for any further adjustments to our marketing strategy as we move forward.