The redesigned website increased online sales to a point thought previously unattainable by the company. SEO metrics continue to increase each month. Straight North’s detail-oriented process works to efficiently realize the project vision. The state of our website before honestly was an embarrassment. We occupy a large market share in the automotive aftermarket but our digital presence was not evident of that. Straight North overhauled our website and really brought forth our vision. The responsive website now communicates that we’re a premium brand to every consumer that visits. We’re a small team and rely on Straight North to handle all aspects of site design and development. We’ve recently expanded into the pet and marine markets and used their GoNorth! platform to launch 2 corresponding websites this past summer. Straight North provides us ongoing SEO services as well. They write content and clean up backlinks for us. We'll approve the content and give feedback as much as we can, but they really spear-head that initiative for us.

Straight North revamped the website of a CPG company. They provide ongoing SEO strategy, which includes written content about company products.

At first, the SEO content they produced wasn’t always well-researched. I know that the SEO content they're writing serves its purpose through keywords. But as a consumer, I could see that what's written is very shallow in terms of helpful information. It was all basic knowledge material as opposed to an in-depth write-up. That could’ve been a wrong expectation on my part, but I had a different vision for the content we put out. Additionally, some of the writers they would hire clearly wouldn’t do enough research on our products and we’d have to do a lot of corrections. After some communication, that hasn’t been a problem as of late.