
btrax is a cross?cultural experience design company focused on the US and Asian markets with clients ranging from startups to Fortune 100 companies such as Expedia, Toys R Us, Canon, Asia Society, Cisco, and Kikkoman.
We are passionate about design thinking and global branding, which we apply in four core practice areas:
?Consulting & Strategy
?Integrated Marketing
?Cross-border Branding
?Asian Localization