We have one goal here at Current Resident and that's to provide an outstanding customer experience, or in our language, make them say “holy shit”.
It's a simple concept and it bleeds into every single thing we do here. At the end of the day we make content- really good, hard-working, creative to the gills, narrative content. We make content that speaks to humans, not consumers.
If we are to ask one question it should be, “would I want to share this?”