Overview
Digital marketing refers to the use of online channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of strategies including search engine optimization (SEO), social media marketing, email marketing, content creation, pay-per-click (PPC) advertising, and affiliate marketing.
The goal of digital marketing is to reach potential customers through the internet and digital devices, track user behavior, and optimize campaigns based on data and analytics. Unlike traditional marketing, digital marketing allows for real-time interaction, personalized messaging, and measurable results, making it a powerful tool for businesses of all sizes to increase visibility, engagement, and sales.
