Agency Profile

The Plaid Penguin

Charlotte, United States


The Plaid Penguin is a Food & Beverage Advisory Group. Our work is designed to help food and beverage brands in times of growth and transition. We focus within 4 key sectors: Hospitality, Real Estate Development, CPG and B2B. We are creative thinkers driven by strong passion and sound data.


We offer a potent, 1-2-3 punch of deep industry expertise, creative design services, and a technical acumen rooted in sound business principles. This allows us to be a one-stop partner that can provide comprehensive services and holistic counsel. The work itself is a mixture of consulting, strategy, branding, marketing, design, event management and activation.

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Sponsorship in March 2024