Search engine optimization is constantly changing. Last year we saw several Google algorithm updates like March 2019 Core update, June 2019 Core update and BERT update (The most recent Google Update). SEO is most important for website owners, brands, and eCommerce stores. Every website owner wants to get better traffic and ranking on SERP.

7 SEO Trends You Can’t Ignore in 2020.

Keyword Research Will Be Even More Important

Every business and website owner wants to rank their keyword on SERP. Every 9 out of 10 online users make use of search engines to look for information and they all do this by typing keywords and according to keyword search engine shows website results, so that's why keyword research is the first and most important part of SEO.

Four types of Keyword and keyword match type

  • 1. Broad Match keyword
  • 2. Broad Modified keyword
  • 3. Phrase Match Type
  • 4. Exact Match Type
All these keywords tell Google how aggressively you want it to match your advertisements to keyword searches.

Voice search Optimization

30% off all searches across the internet will be voice based. Nowadays Usage of Alexa devices and google home devices.So, optimize your website according to voice search and restructure your content. Number of Digital Voice Assistants in Use Worldwide from 2019 and 2023 (in billions)

Video Will Be essential for Your SEO Strategy

In 2020, video strategy is most popular to boost online visibility of brands and drive more relevant traffic to your website. Also, video strategy will help to increase website rankings in the eyes of search engines. Make videos off your product, service or portfolio to boost your search engine ranking. Also, it increases your brand's visibility and video’s build trust for your customers.

Mobile Usability Will Get you Higher Rankings

Google announced in November 2016, that they have started experiments to make their index mobile first. And the reason for this experiment is increased numbers of searches using their mobile device. In June 2013, google announced a penalty if your website has a bed mobile experience. So, mobile usability is still important in 2020. Here is a list of most common mistakes like faulty redirects and smartphone only error. So optimize your website accordingly and it will help you to better rank your keyword and user experience. Here is a link (Mobile usability test ) Check if your website is mobile friendly or not.

In 2020 still Content is king and Content Length Matters

Content marketing will still work in 2020 for keyword ranking.And that's why people say content is king. In 2020 era, if you write good quality and quantity of content in your website then your website rank in top #3 SERP results. If you get a better ranking post more and more content on your website. Content is king right but long-form content is the king of king. The average #3 results of every SERP content length is 2200 words. The ideal content length is 2000 to 2300 words as a good rule of thumb. If you write your next content then make sure your content is quality content and  must 2200 words. Because the average blog post was usually somewhere between 500 and 800 words.And they do not get rank in top 3 positions.

Secure Websites Are a Must

Secure website is still a major attribute of ranking. Nowadays google officially recommends securing websites with HTTPS. So people feel secure on your website. If your website is not HTTPS then you must install SSL and force all pages to HTTPS, So you can Protect Your Users, and Your Business.

Technical SEO and UX/UI factors

Technical SEO and UX/UI is a combination of better ranking. SEO is all about user experience and UX is all about making users happy. Making good links and ranking keywords is part of technical SEO. If you will get ranking and website traffic then it's your responsibility to make users happy through your website.