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Agency Profile


BKID is founded Industrial designer Bongkyu Song 2008. BongKyu Song was graduated from Kookmin University, majored in Industrial Design. He worked for Samsung Electronics Mobile Communication Division as a product designer. While working at Samsung, he lead the design for the first tablet, the galaxy tab. In 2008, he independently estabilised a design studio, SDESIGNUNIT. In this design studio, mainly he designed product, lighting, furniture design and also ran a research about the interaction between the object and the environment. In 2007 to 2008, he directed and exhibited the project, “the undesigned objects- UNDESIGNED”. In 2012, he directed the exhibition, Sulhwa Culture which Amore Pacific supervised. Not only that but also worked with the Global clients including BMW, Audi, Samsung Electronics, Siemens, Kimberly-Clark Professional, Dell and etc, mainly ran projects for product design, brand strategy which was based on design identity and advance design. Also, he worked for brand’s design consulting with Amore Pacific, Daerim Industry, Coway/Cosmetic, CJ, LG, Design House, KT, SK, Jeil Industry, Seoul Arts Center and more clients. He received several awards from varies of international design competitions including IF, Red dot, IDEA and Good design Japan. Moreover, his were introduced at exhibition and posted up on media in Italy(Super Studio), Germany(Cebit), Japan(100% Tokyo), U.K(TENT London) and France(Masion&Objet it has KCDF and Musée des arts décoratifs de Paris), ICFF(Singapore Design Fair). Currently, he is leading SWBK and Matter & Matter as a co founder. Mainly consulting on product concept development to brand design strategy and leading a consulting for service design section as well.

Sponsorship in September 2021