crowds who sampled products and captured unique photos, whilst in-store on pack and sampling offered the chance to win balloon getaways. Bespoke digital and social content supported the campaign and the unique shape of the balloon secured massive PR reach nationwide.
76,000 people sampled the product throughout the summer, with the campaign seeing 15,337 likes on Facebook and 52,130,566 total PR circulation.
Sponsorship in November 2020
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