Agency Profile

Cyclone Social

Fort Wayne, United States

Overview

play when they transofrmed every digital billboard in town into a giant social media jumbotron. Users were asked to share selfies of themselves on Facebook, Twitter, and Instagram in order to become the star of the billboard! 

ONE had over 2,800 people submit photos of themselves and those photos rotated through all the billboards constantly! 

After tracking social media metrics associated with this campaign, it was determined that ONE received over 1,000,000 extra impressions per month (for free) purely through social media. 

This campaign won GOLD and Best-In-Show at the American Advertising Federation's award ceremony!

Sponsorship in April 2024

REVIEW(S)