Agency Profile

Happy Way

Hackney, Australia


Happy Way was founded in 2015, by good friends Ben Germein and Hien Nguyen. Ben owned a string of gyms, and Hien was a passionate personal trainer. Both Ben and Hien were living and breathing health and wellness day-to-day. It was through Hien’s work as a personal trainer that he unlocked a need that was common amongst his clients, particularly women. They were busy, motivated women who were wanting to incorporate protein powder into their routine. Initially, Hien recommended several brands, but realised that these were all marketed to men and the body-building industry. These women wanted something suited to their lifestyle, not just their workouts. They were after supplements that would energise and motivate, while also natural and delicious.

Sponsorship in November 2022