Overview
Cost-per-actions
Maintaining an engaging social media feed is difficult
Cost-per-engagement is too damn high with macro-influencers
Goals
1. Generate original content across the travel niche
2. Repurpose the visuals across our different marketing channels
3. Create a rich and relatable social media content calendar
Solutions
- Setting the direction: Our in-house creative crew paints the campaign direction with Phone Loop’s marketing team.
- Kicking things off: We deploy our influencer-as-a-service solution to Phone Loops. The flow is simple: find, contact, onboard, brief, and track.
We filter our database of 1 million+ vetted influencers and tag those relevant to our campaign.
- Contact, brief, and onboard: To keep things fluid, we track payment, relations and content status through our CRM architecture.
- Track and pay: We compensate our creators and track their posts:
How did their content perform?
What is the average cost-per-engagement for each post?
Who are our top performers?
Onward
We repurposed our influencers’ content across our different media channels.
