BONZAI quickly identified that both marketing and growth strategy differed for a product company than a consulting service company. Bonzai Intranet was struggling to effectively define their marketing strategy and position their brand in a crowded marketplace.
What’s more, BONZAI Intranet needed a robust lead generation strategy to attract and nurture qualified large SMB and Enterprise sized prospective customers consistently.
BONZAI Intranet were ready to establish themselves as a market leader in the intranet space but didn’t know how to position and promote themselves to do so.
BONZAI Intranet hired Maven Collective Marketing to identify strategic marketing issues and devise and implement a strategy to address these brand positioning, lead generation, SEO/SEM, team alignment, website performance, and buyer journey tracking/architecture.
First, identifying the priority issues through a proprietary Digital Marketing / Buyer Journey Audit, Maven Collective Marketing was able to formulate a plan, strategies and long-term vision to help BONZAI achieve their goal of positioning themselves as an Intranet & Digital Workplace Thought Leadership Hub while consistently attracting Enterprise-Level Qualified Prospective Buyers and successfully nurturing these buyers from lead to new customer.