Merton Way B2B Marketing

Merton Way is a hybrid marketing agency and management consulting firm. Clients include a NASDAQ computer maker, an edtech SaaS outfit, and a $160M construction company. They come to us with complex products, sales and marketing scenarios.

What do our clients have in common? They value experienced, highly creative people who can help their brands perform.

Some clients outsource all or part of their marketing to us. We are trustworthy and transparent. Others turn to Merton Way for projects.

• Research, executive workshops & strategy
• Web design & ecommerce
• Content strategy & copywriting
• Email automation campaigns
• Branding & positioning
• White papers, case studies
• RFP, RFI, other complex B2B & B2G marcom

We focus on B2B and B2G. Some clients branch into B2C, and we handle their e-commerce, packaging, SEM/SEO, and traditional advertising.

• Architecture, Engineering & Construction (AEC)
• B2B Manufacturing & Distribution
• Business Services & Consulting
• Education & EdTech
• SaaS, PaaS, IoT, HTC, Computers, Other IT

Why Merton Way? Clients gravitate to us when living in one or more of these scenarios.

1. You're marketing complex or disruptive products. You need people with "certain skills."
2. The business deserves an agency that thinks and acts like product managers. You need people who understand technology and how sales happen in the real world.
3. Staff turnover or scaling a marketing department are constant issues. Time being, a part-time CMO and outsourcing some of it, vs. carrying all the SGA and HR headaches, may make more sense.

Merton Way is led by former Fortune 10 executives who also built and sold start-ups. We understand P&L, pipelines, product launches, scrums -- we speak your language. We look forward to serving you.