First impressions are instant, defining, and lasting. Presentation matters: The way your staff is dressed, the cleanliness of your shop, the way you answer the phone, your business card and, crucially – your website & branding, are all measured in the eye of the customer. It may seem superficial, but every detail has an impact. Better design doesn't just look better. It performs better. More credibility = more traffic, more calls, more revenue.