Agency Profile
We are a strategic public relations firm who connects brands that matter with the people who need them. Siren was founded by Lindsey Walenga and Adela Piper, driven entrepreneurs and best friends who shared a desire to elevate the brands fueling Detroit’s resurgence. Nearly everyone advised them against going off on their own, saying that young women with limited resources couldn’t succeed... that Detroit’s ecosystem was too shaky... that equal partnership was a recipe for disaster. But they did it anyway because fear alone has never been a reason to give in. From the beginning Siren has focused intensely on helping our clients promote their brands. Along the way, we have evolved into a catalyst for meaningful connection and transformative growth for our team members and clients alike. Looking to the future we are driven to find new ways to solve problems that PR clients have, while staying grounded in our core beliefs: being good is the first step to looking good; it’s all about relationships; and if there is a story within you, it deserves to be heard.