Some b2b agencies focus only on branding. Others specialize in demand generation. But at Slack and Company, we believe that both disciplines—working together as one, and unified with a common purpose—offers b2b marketers the very shortest path to success. In fact, studies show that when demand generation is in harmony with the brand's positioning, each function generates significantly better results. But when brand and demand are siloed, the effectiveness of both suffer greatly.
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