Agency Profile

Spark PR

San Francisco, United States

Overview

Since 1999, Spark has emerged as one of the most respected public relations and integrated marketing agencies in the world. Headquartered in Silicon Valley, we’re driven by our entrepreneurial spirit, a love of technology and an agile approach to developing our clients’ narratives. We are proud to have established a world-class team with deep subject matter expertise, diverse skill sets and the hands-on experience required to deliver the results you need.

Sponsorship in March 2024

1 REVIEW(S)

Ammar Adra

  • 1
  • on: April 30, 2021 at 15:27:44

Negative

Failed miserably

I had an extremely disappointing experience with Spark. After over 25 years in the industry, I can honestly say that I would not recommend this PR firm. After researching different PR firms, I settled upon this company based on the enthusiasm and passion they showed about our products. Please do your research before settling on Spark PR and avoid retaining them as your PR company. In our case, their claims to have extensive connections within the consumer tech press seemed completely inaccurate and untrue. After a couple of months of working with their team, the only thing they seemed to deliver was a press release. I was left with no choice but to terminate their contract early for lack of performance. It’s so frustrating to launch a product with almost no coverage. Their outreach consisted of cold emails to the wrong editors. When I tried to redirect them, they said all the right things, but did not perform. They did acknowledge on several occasions their failure and they tried to attempt to rectify it, but nothing resulted in change. We launched two of our flagship products with zero media mention on Day One of our release, forcing us to bring PR and outreach “in house”. This resulted in a wide array of media coverage through our own team’s effort.

  • Hired for:
  • Digital Marketing
Read Full Review
Experience Ratings
  • Quality of Services: 1
  • Response Timing: 2
  • Communication: 2
  • Value for Money: 1
  • Achieved Results: 1

Best part of the experience?

Empty Promises

Any suggestion or changes about the experience?

It would be nice for Spark to under promise and over deliver instead the other way around.

Overall Feedback:

I had an extremely disappointing experience with Spark. After over 25 years in the industry, I can honestly say that I would not recommend this PR firm. After researching different PR firms, I settled upon this company based on the enthusiasm and passion they showed about our products. Please do your research before settling on Spark PR and avoid retaining them as your PR company. In our case, their claims to have extensive connections within the consumer tech press seemed completely inaccurate and untrue. After a couple of months of working with their team, the only thing they seemed to deliver was a press release. I was left with no choice but to terminate their contract early for lack of performance. It’s so frustrating to launch a product with almost no coverage. Their outreach consisted of cold emails to the wrong editors. When I tried to redirect them, they said all the right things, but did not perform. They did acknowledge on several occasions their failure and they tried to attempt to rectify it, but nothing resulted in change. We launched two of our flagship products with zero media mention on Day One of our release, forcing us to bring PR and outreach “in house”. This resulted in a wide array of media coverage through our own team’s effort.

  • You hired them for:
  • Digital Marketing
  • Hired in: 2020