Best part of the experience?
Straight North provided extensive website improvement, utilizing their in-house CMS. They optimized content with industry keywords and supply ongoing SEO services.
Any suggestion or changes about the experience?
Their CMS could use minor improvements. It’s great for people who want a basic, easy-to-use system, but lacks flexibility for more advanced users. Of course, this simplicity gives their CMS a wider appeal.
Straight North’s strategies led to a significant decrease in bounce rates and increase in new visitors. They offer competitive rates and take special care to understand industry requirements. While their CMS lacks flexibility, its simplicity makes it easy to use. They used their in-house proprietary CMS to redesign our website, incorporating infographics, and the intuitive layout allows us to maintain the site and make changes as needed. They found keywords accurate to our industry and used them to optimize our web content. They also write blog posts, with any copy sent to us for final approval. Our package includes monthly SEO services in order to improve and maintain our search rank.