Agency Profile

SUM Design

London, United Kingdom


SUM is a London-based agency that provides the international branding and marketing requirements of luxury and fashion clients. We will create your brand’s strategy, including naming, and develop its visual brand identity, marketing approach, creative direction, and branded content.

We have a depth of experience with internationally recognised brands such as Jimmy Choo, AllSaints, La Perla and Victoria Beckham.

Other projects include luxury jewellery brandsÂmeand Liliana Guerriero, and hospitality branding for Boujis.

SUM offers a fully integrated agency approach for the digital age. We will start by developing your brand’s positioning and strategy, and then create a beautiful brand identity for it.

SUM will also create a visual approach for your e-commerce website, as well as packaging concepts, and a strategy for Social.We nurture long term collaborations with our clients, acting as an extension of their own teams. The launch is just the beginning.

Sponsorship in August 2022