Waste Creative Profile & Client Reviews

Our client list includes Supercell, the mobile gaming giant, for whom we deliver player acquisition and retention built around community listening and high-speed, high-quality content creation. Other entertainment clients are Nintendo, Sega, Warner Brothers, Turner and Ubisoft. We also provide digital leadership for energy giant Centrica, covering British Gas, Hive, Dyno and Direct Energy. Other clients include dating app Badoo, lottery giant Camelot and media brand family Oath.

Overview

post about it. This meant working around the clock and drinking gallons of coffee as we tracked the athletes’ every move, so Camelot was the first brand to break the good news on social as the UK woke up and checked their feed.

Our videos racked up over 10 million views and TNL received over 20,000 mentions across Twitter and Facebook - more than three times as many as the number two brand, Nissan, with just under 6,000 – all the more amazing for a brand without official ambassadorial deals being agreed.

The overall goal to boost the public's awareness of the role played by lottery funding in Team GB's success nearly doubled, with awareness rising from 28% before the campaign, to 54% after it launched.

And of huge importance to Camelot the campaign also led to an uplift in sentiment, with 68% of National Lottery players saying they felt more positive about the brand