Internet marketing is all about unique strategies that can help you promote your business and reach your audience. A sales funnel is one such intelligent tactic that can help business owners gain more profits. But, what is the exact meaning of a sales funnel? What are its benefits and most importantly, how to create a sales funnel? To get all your answers, read on.
What is a Sales Funnel in Internet Marketing?
Whenever it comes to any organization, a sales funnel talks about its prospective customers at every step of the whole process. Additionally, it is not just that. The sales funnel also displays the conversion rates of these potential customers through all the stages.
Now, how can the sales funnel help with internet marketing? When you have a proper sales funnel, it can help you gauge the performance and efficiency of your marketing techniques. For instance, with the help of the conversion rates, you can find out which technique is actually working and which one you need to improvise or remove altogether. Moreover, a sales funnel can also help you predict the total revenue your business will generate with the help of the conversion rates in each step. Thus, a sales funnel in internet marketing can assist your business in plenty of ways.
Difference Between Marketing Funnel and Sales Funnel
Many business owners and internet marketing enthusiasts often confuse the sales funnel with the marketing funnel. However, you need to know that they are not the same. Here’s why:
A marketing funnel is all about guiding your prospective customers through the buying process. For example, how a customer comes to know about your product, why it should choose your product, and how the final buying process works. On the other hand, the sales funnel is all about generating leads and analyzing them to see which marketing technique works and which doesn’t. Hence, it simply reflects a business’s former pipeline stages.
How to Create a Sales Funnel?
Now, let’s talk more about how to create an effective sales funnel. For this, consider following the steps given below: Step 1: Know the Four Stages of Sales Funnel For any sales funnel, you need to be aware of its four different stages such as:
- Awareness – In this stage, the customer becomes aware of your business and learns more about it and its products.
- Interest – Once they are aware, the customers need to get interested to purchase something from you. So, during this time, your potential customers might research and compare different products. Hence, you need to make sure that you interest them enough to buy yours. Take note that you don’t push the focus on how effective your products on but rather, how it can help them.
- Decision – In this stage, the potential customer is actually deciding which product or business to go for. So, here too, you need to entice them and show them why you are different than other businesses. For instance, offer them discounts or free shipping over a certain amount.
- Action – Even if your customer has bought something, you still need to make sure you have a loyal customer base. Hence, in this stage, you need to focus on customer retention and making sure that they buy your products repeatedly.
Step 2: Analyze Your Target Audience
You must analyze your target audience to create a sales funnel. Always keep in mind who you’re targeting and focus only on that audience, their preferences, and needs.
Step 3: Get the Attention of the Audience
If you want your sales funnel to remain effective, you definitely need to capture the attention of your audience in such a way that they can’t resist. For instance, try to promote your business with the help of interesting and relatable advertisements.
Step 3: Guide Them to Your Landing Page
You need to take your potential customers to your landing page by offering them enticing deals. Here too, make sure that first, you simply focus on getting people on your website rather than focusing on the sales. You also need to make sure that they understand the buying process with the help of interactive videos, etc.
Step 4: Consider Sending Emails
Try to remain in touch with your potential customers with the help of emails. Now, make sure that you don’t spam them with mails but rather send one to two every week. You can also offer them great deals through emails that will turn a lead into a loyal customer.
Step 5: Retain Customers
Lastly, retain your customers by offering them excellent services. You can show them gratitude or even offer discounts to make them return to you.
To conclude, a sales funnel can help you to track as well as analyze your potential customers’ conversion rates. Thus, helping you figure out where to pay attention and put more effort into getting more leads.
About the author:
Marketing1on1 is a highly motivated, fast growing company with a team of experienced marketing professionals in online and digital marketing. Our team of marketing professionals always evolving and eager to approach marketing strategies with a fresh mindset.