Search Engine Optimization (SEO) lies at the center of digital marketing. It helps businesses in improving their online footprint and visibility. In other words, SEO efforts lead to businesses generating more leads and having more sales. Most business people are aware of this key role of SEO.

As the term suggests, it is an SEO service model where you only pay after assessing the results of the given optimization services. The regular KPIs in Pay-for-Performance SEO models are web traffic, keyword ranking, and revenues. In short, a business is promised a measurable/tangible return on its investment in Pay-for-Performance SEO services.

About the author:

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.