Most maddening aspect of e-commerce is fronting the competition against established brands, and when it comes to e-commerce, Amazon tops the list. These companies offer a one-stop deal and have been dominating the search engine results page (SERPs) consistently. This has become a significant challenge for small and medium-sized companies. To outrank Amazon in SERP is a thought every business will have and for a small company, it can be nerve-wracking to try competing with giants like Amazon and Walmart. And where there is a Will there is a strategy!

About the author:

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.