Advertising or marketing in most traditional ways is nowhere near as effective as it used to be just ten years ago. Not only is broadcast TV viewership down in general due to the massive growth of streaming services like Netflix and Hulu, but radio is not even considered viable for reaching the younger generations because they simply do not use it enough. 

To have a meaningful advertising or marketing expenditure now, companies and other organizations that find themselves reaching out for new revenue streams must learn to leverage the new digital marketing channels. To be successful online, your brand will need to be able to be found easily and quickly in the social media landscape. In addition to that, it will need to be responsive.

Hiring a digital marketing specialist means you will have access to a wealth of information and expertise on how the digital marketing channels operate, as well as strategies to best leverage your new digital presence. They will mesh with and work right alongside your existing marketing team to outline your target markets, craft a relatable brand image, and work to build and maintain an effective digital marketing campaign.

What is a Digital Marketing Specialist & What Do They Do?

A digital marketing specialist is a consultant or sometimes an entire firm that works to maintain working expertise in fields such as search engine optimization, paid search advertising, social media, display, and broadcast media. Often a digital marketing specialist will have one or more areas of specialization, such as search engine optimization and pay-per-click or PPC advertising for example, or digital billboards and social media campaigns. The areas of specialty will be important for the cost-benefit of your business.


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Digital marketing specialists are directly responsible for designing, developing, and launching the overall strategy used in digital marketing for a particular brand, company, or organization. This will be accomplished by creating advertising and marketing content for a variety of digital channels, and leveraging that in conjunction with email campaigns, SMS touchpoints, and even push notifications for apps.

They will also have a role as a general marketing consultant, helping to raise brand awareness, boost brand promotion effectiveness, and help increase sales from prospect conversion. This will be done specifically through the channels that the digital marketing specialist deems appropriate and useful. They will put in the work to drive the synergy of your business goals and marketing strategy. They will be particularly skilled at determining the needs of the consumer and will help keep your brand on top of trends and social buzz.

Benefits of Hiring a Digital Marketing Specialist

One of the most important reasons in this age of ultra-fast advancement and micro-second consumer attention spans, your digital marketing specialist will be a primary resource in staying apprised of the most recent trends. They should have a plan for various market conditions and can help you utilize social sentiment to hedge in uncertain times. 

They will also free up a large part of your time. Instead of worrying about adapting to the newest marketing trend, you can focus on growing and developing your business and its assets. You should be able to trust your digital marketing consultant to handle most of the day-to-day management of your marketing campaigns so that you can handle painting the bigger picture.

This management ability means you also acquire a marketing partner who is reliable and can be held accountable for their performance and successes. This builds trust and leads to a more solid and functional business relationship. When you are confident in the ability of your digital marketing specialist, you can communicate more openly with them regarding your strategy, expectations, and most importantly, any doubts you may have.


Even though you are hiring a digital marketing specialist to do a specific job for you, you will pick up a ton of valuable information simply by working closely with them. They will help you learn all about how the tools they use and the strategies they employ function to your business’ benefit. You will learn valuable insights into how consumers behave under different circumstances in different markets and advertising channels. While they will certainly be your specialist, you will learn an incredible amount of useful information that will serve you well in many other aspects of your business decision-making. Adding an experienced digital marketing specialist or digital marketing firm can be one of the best long-term moves for your business.

Best Digital Marketing Specialists in the Industry

Choosing a digital marketing specialist is not a decision to be taken lightly, as the wrong firm without the right tools and knowledge can put your brand image and the future of your organization in danger. Make sure you hold your potential digital marketing firm to a higher standard of performance and ability. 

Your digital marketing specialist should have extensive experience in the following areas:

  • Traditional marketing
  • Digital marketing
  • A record of project successes
  • Skills in key areas of the digital space such as SEO, PPC, email, social platforms, and SEM
  • Creation of masterful content strategies
  • Understanding your important metrics and KPIs
  • Social presence development
  • Brand advocacy
  • Staying on top of trends and industry changes

It may come as a surprise that all of this and more is attainable from a local digital marketing powerhouse, right here in the Austin area. They have more than 9 years of experience in the industry and they understand the need for powerful and effective digital marketing content.

Leveraging a digital marketing specialist like this can position your brand to have longevity in the digital sphere, and can ride trends and cutting edge technologies to increased success, profit, and growth. Make sure you work with someone who builds robust brand identities that foster engagement and solid customer bonding. The right research, investigation, and strategy and make your brand stand out from the crowd, don’t trust just anyone with that job.


About the author:

At DIGITECH, we believe that inside every impossible is a possible trying to get out. We are a team of creative thinkers and problem solvers dedicated to expanding the limits of what is possible by helping brands achieve their goals.

We utilize our experience working with major global brands to fuel creative innovation that delivers real results. Scroll down to find out a little bit about who makes this all happen.