Video marketing allows you to connect with your customers on an entirely new level, and it can help you reach your target audience like no other medium can. In order to create video marketing that gets noticed and makes an impact, however, you need to know what you’re doing—otherwise, you could end up wasting money on ineffective or even counterproductive ads. To get started creating effective video marketing for your small business, follow these 10 simple video marketing tips.


Define What Video Marketing Means To You

Video marketing may seem daunting, but it’s easier than you think. There are a few different routes you can take, but it all starts with defining what video marketing means to you. Do you want to post videos on your website? Would you like customers to watch product tutorials or customer reviews? Do you want viewers to check out short-form instructional content on YouTube? Or would you prefer video ads that drive traffic back to your website? If none of these sounds good, then just choose one and stick with it. Regardless of which approach is right for your business, there are certain aspects of video marketing that will be universal: consistency, creativity and engagement.


Choosing a Video Production Company

Video marketing is a great way to communicate with your customers, but it’s also expensive. This is why you need to hire a video marketing companies with experience, as well as creativity, and professionalism. When choosing a video production company, your best bet is to go with a firm that offers a free consultation—or at least a complimentary phone call. The reason: When you’re spending money on services and products, you’ll want to be able to talk face-to-face (or chat) with someone who can work directly with you. Ask yourself these questions when choosing a video production company: What kind of videos have they made? Is there an example? Is their portfolio large or small? Are they flexible and easy to work with? And do they have experience in your industry? If so, there’s a good chance you’ll get high-quality videos that drive traffic back to your business website.


Planning Your Videos

A video can be a great way to connect with customers. Before you get started, though, you’ll need to decide what type of video or videos you want to create. Do you want a customer testimonial? Do you want to create how-to videos or explain features and benefits? Do you want it to look professional or more personal? The purpose of your video will guide what type of production is necessary. For example, if creating a product demo is your goal, then high-quality audio and visuals are essential. If branding and showing personality through an interview-style piece is your goal, then lighting may not be as important.


Creating Videos With A Strategy

It’s not enough to just record a video and post it online. You need to come up with a strategy that includes choosing your topic, what you’re going to say, and why you’re making it. Your content should be relevant, timely, memorable, and something people want to talk about. It should also promote engagement with your company on a personal level (i.e., don’t make a video solely about what you do as a business). If you can effectively connect with your audience on an emotional level they will most likely be inclined to share it on their social media platforms. And how do they know if they want to engage?


Adding a Call-To-Action to Your Videos

A call-to-action (CTA) is a message that asks your viewers to do something. In other words, you can use a CTA at the end of your video to prompt viewers to visit a certain page or watch another video. For example, let’s say you make videos about gardening tips and you have an email list with thousands of fans. In order to bring more traffic to your Gardening for Beginners series, you could add a call-to-action at the end of each video that prompts people to go to your website and sign up for your email list.


Sharing Your Videos On Social Media

When you have a video that you want to share, it’s important to think about how you want people to find it. There are no hard and fast rules when it comes to your social media strategy, but generally speaking, if your audience is on Facebook or Twitter, then posting videos there will give them an opportunity to see them. Likewise, if they use Instagram regularly or spend a lot of time on YouTube then those are good places to share your videos as well. Ultimately though, it comes down to making sure that anyone who might be interested in seeing your video has a chance of actually finding and watching it; just because they didn’t see you post something on one platform doesn’t mean they won’t see it somewhere else.


Optimizing Your Videos For SEO

With over six billion videos watched daily on YouTube, it’s clear that video has become an essential component of marketing a business. But there’s also something to be said about optimizing your videos so they show up higher in search results. Though it isn’t always possible to control how Google chooses to rank a video, there are a few things you can do to help your content stand out. Here are 10 simple tips to consider when optimizing your next video


Building an Email List Using Video Content

Video marketing has quickly become one of the most effective ways to reach people and convert them into customers. According to a study by Vidyard, businesses who use video in their marketing campaigns grow their email list 5x faster than those who don’t. That’s a big deal because email is still one of—if not THE—most effective ways to communicate with your customers and build your brand. In addition, 76% of people read emails more than once per day which means you have multiple opportunities every day to capture attention through a well-crafted subject line and compelling offer. This video gives small business owners some tips on how they can start building an email list using video content (and shows you exactly how it’s done).


Video Advertisements on YouTube & Facebook

Many small businesses believe that video advertisements are reserved only for large corporations. This couldn’t be further from the truth! These days, most video marketing is done over social media sites such as Facebook and YouTube rather than television. Video ads can also help to boost your brand’s presence online as well as bring in more customers through targeted keywords on search engines.


Getting Started with Video Advertising on Facebook

There are a few steps you need to take before you can start leveraging video advertising on Facebook. The first is actually creating your video content and uploading it to your page or profile. Then, head over to Facebook’s business center and navigate to Ad Manager > Audience > Video targeting. Click create a new ad from here and choose an audience based on interest. Once you’ve selected an audience, simply upload your video; Voilà! You now have an ad that plays automatically when people visit your page or view one of your posts.



People spend a lot of time watching videos on their phones, computers, and televisions. This means that video marketing is a great way to connect with your customers, both old and new. The right small business can take advantage of these trends by creating professional videos that inform, entertain or engage audiences. Before you start investing in video marketing services or trying to create your own videos, make sure you know exactly what you want to accomplish. Once you’ve taken that step, find out what tips will help put your business on track toward success. Whether it’s using YouTube advertising or other online platforms as a starting point, there are many ways to make video work in your favor.


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