Surely, you’ve come across websites with pages upon pages of blogs holding useful information about a business’ industry practices, products, or tips. But, why do these websites utilize blogs, and what’s the importance of having a blog page on your website? Find out why blogs are so vital to a website’s presence and performance in this article in 5 different ways.

1. Blogs Give Your Website Domain Authority

SEO, or search engine optimization, is the process of increasing the domain authority of your website with a number of practices. Domain authority is one of the rankings that Google and other search engines utilize to determine whether or not a website offers helpful, informative content for users who are looking for it. Blogs are one of the most important aspects of SEO as they increase informative, helpful content on a website, which increases domain authority for a website. So, if you’re looking to rank higher in search results on search engines like Google for your field of expertise, investing in a blog page and written content is a great place to start.

2. They Bring More New Users to Your Site

Because websites with blogs are more likely to showcase on search engine results for people searching for terms relating to your industry, they can work to bring more people to a website. More people on your website means more people seeing your branding, understanding your message and mission, and considering your products or services.

3. They Can Lead to More Conversions

As blogs bring more people to a website, they can also work to bring in more leads, which increases the number of leads your website converts into sales. People may click on a blog to read the information they’re looking for, but end up searching other pages of a website. And, determine that the business that’s giving such helpful information on blogs is the brand they want to do business with. According to statistics, businesses that have a blog page bring in 67% more leads than websites that don’t have a blog page. Thus, they’re converting more leads into sales.

4. Blogs are Great for Long Term Organic Results

Websites that invest in blog pages are more likely to retain long-term SEO results as blogs typically remain relevant for long periods of time. For example, you can have a blog that was written 5 years ago show traffic results after many years with success. While paid advertisements are certainly useful, they only last a certain period of time. So, when that period is up, your investment period is over. But, with blogs, you pay for long-term organic traffic results as they can live on your website forever and continue to bring in organic traffic for as long as your website stays alive.

5. They’re Great for Social Media

Not only are blogs great for SEO, but they’re also great for use on social networks. Blogs can be shared on your website, of course, but they can also be shared on your social media networks. This allows people who follow your social media accounts to become active users on your website, bringing even more traffic to your site and inviting more people to view your brand on the internet. Furthermore, you can even set up your blog page to showcase social sharing icons, making it easy for people who read your blogs to share your articles on their social media pages. Thus, giving your website even more reach on the interweb.

About the author:

Dsquared Media is a full-service digital agency specializing in branding, web design, and digital marketing. We have years of hands-on experience and reviews to back up our reputation for excellence. Our goal is to give your company the creative twist it needs to excel.