Facebook has over 1.4 billion users a month. This is individual users, not repeat users. The average person who is active on Facebook checks their feed 14 times a day. With this much exposure, it is easy to understand why marketing on Facebook is so important.
But how do you market on Facebook effectively? After all, you have the potential of reaching over a billion people around the world, and people who are active are constantly checking their feed; there have to be some tricks to get their attention.
The good news is that there are several tricks that can help your business market itself on social media.
Tip 1 – You will need an appealing photo
Facebook users scan through their feed an average of 14 times each day. Most of the time, they are doing this while waiting in line or having a quick minute to check their feed. This means that when they are checking their feed, they are scanning it quickly. If you want to catch their attention, you need to have an appealing photo attached to your post to make them pause and look.
Avoid pictures that have too many of the same colors as the Facebook logo because they will blend in with the feed. Look for funny or attractive pictures that have bright colors and make you smile.
Tip 2 – You will need short, catchy text
If you use a photo for your post, you must limit any text to 20 percent or less of the size of the picture. With this in mind, you need to have a short, catchy text that will give the reader a good idea of what you are trying to share.
Tip 3 – A short video can be beneficial
Videos can be helpful. Many people use videos in their marketing because people like to share videos more often than other types of posts. However, making a video that does not provide any true value is a waste of money and time. You are better off using a good picture and catchphrase if you don’t have “the ultimate” video.
Tip 4 – Every post must enhance the user experience
This is one of the most important tips. It would help if you made sure that anything you are posting enhances the user’s experience. This means that you need to do more than advertise a sale or new product. You need to provide the end-user with an experience.
One of the things you may consider is sharing a local event that your business sponsored. If you are a company that deals with food, cookware, or similar items, maybe you can share a fantastic recipe using one of your products. You may even consider sharing a fun fact or interesting piece of trivia.
People get overwhelmed when all the posts they see from a company are pushing them to purchase. These users want to feel a connection to your business and to your product or service. To do this, you must connect with them on a more personal level.
Tip 5 – You need to interact with visitors to your page
Another way to get recognition on social media is to interact with people on your own feed. Respond to comments and engage your site visitors. When you respond to posts that they make to your feed, you are letting your visitors know that they are important. In return, your visitors subconsciously begin to recognize your posts in their feeds because you made them feel good.
Tip 6 – You are going to have to pay for advertising
If you really want to get the exposure for your site to drive sales, you are going to have to pay for advertising. You can boost any of your posts or create a special post to have it boosted to users who may have never visited your page before. This can be expensive at first, but in the long run, it is worth the expense.
The first thing that you must understand is that it will take a few tries of boosting a post to see what is going to work for your product. This is why it is a little expensive at first. You may not get the ROI that you desired on your first few tries.
However, as you discover which ads are working and which target audience are responding most, every boosted post will end up generating more sales and recognition than you anticipate and will be well worth the investment.
Tip 7 – There are many marketing tools available on Facebook
After you have become more familiar with boosting your posts on Facebook, it is time to start exploring some of the other tools that are available. You can start building referral programs for people who visit your site. You can start an abandoned cart email marketing program that sends out reminders to people who put products in their cart and then left your page. You can even create mailing lists for email marketing off of Facebook.
The most important thing to remember about advertising on Facebook is that they continually change their algorithms and their marketing programs. If you want to market on Facebook effectively, you must be willing to keep up with these changes and change your marketing strategies accordingly.
Facebook currently has the largest membership of any social media site in the world. Marketing on this site can bring countless new customers to your business. It is essential that you always remember that Facebook is about the user’s experience, so try to create content that is not all sales-related and provides a benefit to your potential customer.
Make sure that you stay active on Facebook so that you can interact with your visitors and give your business a more personal feel. The Internet has made shopping much easier, but it has also taken away that feeling you get when you shop in person and talk with a staff member about your questions or concerns.
About the author:
Create The Movement’s experienced team of digital marketing strategists, analysts and SEO consultants take an analytics first approach to getting your site ranked for terms that matter in your industry.