custom web design provides a unique identity to a business, compared to shared templates and also allows the business freedom to create additional features that can best serve their clients. But that is not all. A custom web design blends the culture and business processes into one place giving your clients a whole understanding of your business and the value you provide. Instead of settling for a common template, here are the main reasons why every business should consider a custom web design for its online reputation:

Unique design

With the number of websites that your customers see every day, having a website that is memorable and easy to use is a great way to set ones business apart. Custom web designs do just that while allowing the business owner to explore a unique presentation of their information.

It forces one to plan

Whome-ohile it takes just a few minutes to reuse a template for a business site, custom web designs force the business owner to think about their business and the process of delivering value to their clients. This allows the business to create a simple and planned internet presence for their users.


Businesses can deeply integrate their brand concept into a custom web design including having their own colors, graphics and layout. A custom web design more easily reflects the total image of a brand and the brands culture.


There are more things to be considered in setting up a web site that there were a few years ago, especially with the advent of mobile devices, social media and search engines. By engaging a professional to create a custom web design, businesses can expect professional job that covers all these important areas.


With templates, businesses may not have the freedom to customize their ideal online presence using the template, however, this is changed with the use of a custom web design which allows the owner to control every aspect of how the website looks and operates.

Longer Life cycle

Based on the planning and understanding of the business and its processes and how it provide it value, a custom web design is likely to provide a longer useful life for the business because it caters to the core activities that make the business. This is different when compared to templates. As a result, business save money over the long run.

Opportunity for Growth

With a template, effecting changes to reflect the growth of a web site such as e-commerce, better social networking and blogs or forums may be harder to do. Custom web designs on the other hand provide the necessary freedom.


About the author:

Dsquared Media began as a college project in 2012, and in the short time since has grown into an industry leader in digital media and internet marketing. With a firm belief that the fusion of creativity and technology must be at the core of any advertising campaign, we seek to bridge the gap between design and marketing. Dsquared Media has grown from a local pet-project into a national firm, with a portfolio that includes across a diverse range of companies throughout the country.