SEO, what a landscape! A sea of information that you can quite easily drown in. Starting out I felt lost, I would read article after article with a constant confused expression plastered across my face – with little clarity gained. 

Just as it is true that you are who you surround yourself with, you know what you immerse yourself in. Not every book is worth reading, this list is the top 5 SEO books that I would recommend to you, a little guidance into the vast sea of information.

1. The Art of SEO: Mastering Search Engine Optimisation

If you are looking for a book that has it all then you need not look further. This book is for you.

A comprehensive lay of the land, filtered with helpful comments, personal opinions and experiences alongside imagery to display the solutions that it proposes.

seo books

Written by three of the SEO industry greats:

  • Eric Enge
  • Stephan Spencer
  • Jessie C.Stricchiola.

Whether you are just beginning, dipping your toe in the water or managing complex SEO projects, this book sheds light, shares knowledge and will leave you feeling empowered.

So why read this book?

This book not only contains knowledge, but practical solutions to real world problems that are working right now. You can follow the SEO strategies that work, uncover the tactics of SEO experts.

2. SEO 2021

A fast paced industry where the strategies that you put in place might work one day and not the next. The main problem that you find with SEO books is that by the time the book is written and published, the information can be out of date. 

If you are an avid reader of all things SEO, then you will know Adam Clarke’s SEO 2019 book, this book is the update that adapts strategies to the notorious Google algorithm update.

A comprehensive lay of the land, filtered with helpful comments, personal opinions and experiences alongside imagery to display the solutions that it proposes.

What you will learn in this book:

  • SEO language
  • Google’s SERPs calculations
  • Local SEO tactics
  • Tactics for consistent growth

A handy SEO checklist comes with this gem of a book so that you can immediately put into practice what you have learnt.

So why read this book?

This book is littered with mini case studies and strategies. And the cherry on top of an already great book? 

Insights on making your website ‘Google Update Proof’ alongside his projections into the latter part of this year and into 2022.

3. SEO For Growth

Everything that is built well has a solid foundation. This book is that foundation – not much experience? – read this!

What you will learn in this book:

  • Content editorial planning
  • Increasing your visibility
  • What keywords to conquer
  • Content optimisation

So why read this book?

This book is SEO in a nutshell, with straightforward language, strategies explained in layman’s terms and is the perfect opportunity to grow your skill set. 

If you want to grow your business – this is the book that will give you the foundations to do so.

4. The Ultimate Guide To Link Building

Have you ever read ‘The Purple Cow?’ – if not, it’s a book about marketing strategies and products that go against the grain and propel themselves through their uniqueness.

This book is unique – The rule that applies to nearly all SEO books is that the information quickly becomes outdated, this book however, published in 2013 is our industry’s purple cow, the link building knowledge contained in this book is mindblowing.

What you will learn in this book:

  • Good vs bad links
  • The effects of ‘link juice’
  • How to build high quality links
  • Link strategies 

So why read this book?

This book is not for beginners, but rather SEO professionals that know the industry lingo inside out. Links are Google’s kryptonite – one of the biggest ranking factors – this book will advance this incredible skill and make you the purple cow of SEO professionals.

5. SEO For Dummies

Back to the good foundations. This book is a great place to learn literally anything On Page SEO related. Start to finish there is no stone unturned here. From ‘What is SEO?’ right through to coding your website, Peter Kent explores the entirety of the landscape.

What you will learn in this book:

  • How Google works
  • Web design for speed
  • Mobile optimisation
  • Keyword targeting

So why read this book?

This book is not a purple cow, there is nothing groundbreaking here, but if you are hoping to gain insights into the ever changing industry, with easy to put into practice steps then this is a great book for you to start moving the needle

The SEO arena is a daunting one, but just like the practices outlined in these books, it is a methodical process of trial and error.

These books help to eliminate the error – partly. Although that will never disappear entirely, some of the frustration will lessen thanks to the great SEO minds behind these books. Get in touch with us for any advice that you might want about SEO in general, how best to optimise your site or how to rank on your local Maps.


About the author:

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